{"id":16523,"date":"2026-01-13T18:54:34","date_gmt":"2026-01-13T18:54:34","guid":{"rendered":"https:\/\/3pasos.pruebasweb.net\/index.php\/case\/case04\/"},"modified":"2026-04-17T18:00:30","modified_gmt":"2026-04-17T18:00:30","slug":"case04","status":"publish","type":"case","link":"https:\/\/3pasos.pruebasweb.net\/index.php\/case\/case04\/","title":{"rendered":"Scaling Grizzly Foods: +83% traffic and +21% higher everage order value"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-858fb329 wp-block-group-is-layout-flex wpbbe-6\">\n<div class=\"wp-block-group alignwide wp-container-content-9cfa9a5a is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading wpbbe-text-style-from-element-h3\">Challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Grizzly Foods is a modern e-commerce brand offering premium, natural food products for health-conscious consumers. While demand for their products was growing, their digital presence wasn\u2019t effectively capturing or converting that interest into consistent revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand needed a stronger content and SEO strategy to increase visibility, attract the right audience, and turn organic traffic into a scalable growth channel.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-12304413 wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--bbe-80)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-a4ecdf06 wp-block-group-is-layout-flex\"><div class=\"wpbbe-svg-icon wpbbe-1 wp-block-wpbbe-svg-inline wpbbe__flex-item-prevent-shrinking\"><div class=\"svg-wrapper\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,48V208a16,16,0,0,1-16,16H48a16,16,0,0,1-16-16V48A16,16,0,0,1,48,32H208A16,16,0,0,1,224,48Z\"><\/path><\/svg> <\/div><\/div>\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h6\">Low visibility for high-intent search queries<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website struggled to rank for competitive keywords, limiting its ability to attract new customers organically.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-a4ecdf06 wp-block-group-is-layout-flex\"><div class=\"wpbbe-svg-icon wpbbe-2 wp-block-wpbbe-svg-inline wpbbe__flex-item-prevent-shrinking\"><div class=\"svg-wrapper\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,48V208a16,16,0,0,1-16,16H48a16,16,0,0,1-16-16V48A16,16,0,0,1,48,32H208A16,16,0,0,1,224,48Z\"><\/path><\/svg> <\/div><\/div>\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h6\">Content lacked structure and search alignment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existing content did not fully address customer intent or support product discovery across the funnel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-a4ecdf06 wp-block-group-is-layout-flex\"><div class=\"wpbbe-svg-icon wpbbe-3 wp-block-wpbbe-svg-inline wpbbe__flex-item-prevent-shrinking\"><div class=\"svg-wrapper\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,48V208a16,16,0,0,1-16,16H48a16,16,0,0,1-16-16V48A16,16,0,0,1,48,32H208A16,16,0,0,1,224,48Z\"><\/path><\/svg> <\/div><\/div>\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h6\">Traffic not translating into purchases<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors were not consistently converting, due to gaps in messaging and user experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-bbe-neutral-200-color has-alpha-channel-opacity has-bbe-neutral-200-background-color has-background is-style-wide is-style-wide--1\" style=\"margin-top:var(--wp--preset--spacing--bbe-120);margin-bottom:var(--wp--preset--spacing--bbe-120)\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading wpbbe-text-style-from-element-h3\">Our Approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We developed a content-driven SEO strategy focused on improving visibility, aligning content with search intent, and optimizing the full customer journey from discovery to purchase.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-12304413 wp-block-group-is-layout-flow\" style=\"border-radius:0px;margin-top:var(--wp--preset--spacing--bbe-80)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-830eecc9 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-0bd75f12d7e0e050053d25d08cf39386 wp-container-content-a28f8220 wpbbe__flex-item-prevent-shrinking wpbbe-text-style-from-element-h3 wp-block-heading wp-block-paragraph\" style=\"line-height:1.1\">1.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h5\">Content Strategy Development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We built a structured content plan focused on key product categories, customer needs, and high-intent topics.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-830eecc9 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-039e8f8f105be198886e731842c3c290 wp-container-content-a28f8220 wpbbe__flex-item-prevent-shrinking wpbbe-text-style-from-element-h3 wp-block-heading wp-block-paragraph\" style=\"line-height:1.1\">2.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h5\">Keyword &amp; Search Intent Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We identified and targeted valuable keywords aligned with how customers search and evaluate products.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-830eecc9 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-e7523791f70f0bdfe0e79accce176277 wp-container-content-a28f8220 wpbbe__flex-item-prevent-shrinking wpbbe-text-style-from-element-h3 wp-block-heading wp-block-paragraph\" style=\"line-height:1.1\">3.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h5\">On-Page SEO Improvements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We optimized product pages, category pages, and content structure to improve rankings and usability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-830eecc9 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-151813eb56ac2dec7e964dca839bdf97 wp-container-content-a28f8220 wpbbe__flex-item-prevent-shrinking wpbbe-text-style-from-element-h3 wp-block-heading wp-block-paragraph\" style=\"line-height:1.1\">4.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h5\">Conversion Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We improved page layout, messaging, and calls to action to increase purchase intent.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-830eecc9 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-2414b056f5f5893f266db2f639dfae24 wp-container-content-a28f8220 wpbbe__flex-item-prevent-shrinking wpbbe-text-style-from-element-h3 wp-block-heading wp-block-paragraph\" style=\"line-height:1.1\">5.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-204f5903 wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading wpbbe-text-style-from-element-h5\">Content Creation &amp; Expansion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We developed new content to support discovery, education, and decision-making across the funnel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-bbe-neutral-200-color has-alpha-channel-opacity has-bbe-neutral-200-background-color has-background is-style-wide is-style-wide--2\" style=\"margin-top:var(--wp--preset--spacing--bbe-120);margin-bottom:var(--wp--preset--spacing--bbe-120)\"\/>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading wpbbe-text-style-from-element-h3\">The Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By aligning SEO and paid advertising into a unified strategy, Summit Systems transformed its digital marketing into a more efficient and scalable growth engine. With improved visibility, stronger targeting, and continuous optimization, the company now drives consistent, high-quality leads and sustainable growth across channels.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-d5c645ea wp-block-group-is-layout-grid wpbbe-4\" style=\"margin-top:var(--wp--preset--spacing--bbe-90)\">\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background is-layout-flow wp-container-core-group-is-layout-0aaeb7f2 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--bbe-60);padding-right:var(--wp--preset--spacing--bbe-60);padding-bottom:var(--wp--preset--spacing--bbe-60);padding-left:var(--wp--preset--spacing--bbe-60)\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-13688fc75ba0358c221e38fc0b39d6c5 wpbbe-text-style-from-element-h2 wp-block-heading wp-block-paragraph\" style=\"line-height:1\">+83%<\/p>\n\n\n\n<p class=\"has-text-align-left has-bbe-neutral-900-color has-text-color has-link-color wp-elements-0976849b802c44d7ea540a2c95d607b4 wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.4\">increase in organic traffic<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background is-layout-flow wp-container-core-group-is-layout-0aaeb7f2 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--bbe-60);padding-right:var(--wp--preset--spacing--bbe-60);padding-bottom:var(--wp--preset--spacing--bbe-60);padding-left:var(--wp--preset--spacing--bbe-60)\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-3ca63cbfc04bd9ae182543993b551b68 wpbbe-text-style-from-element-h2 wp-block-heading wp-block-paragraph\" style=\"line-height:1\">+46%<\/p>\n\n\n\n<p class=\"has-text-align-left has-bbe-neutral-900-color has-text-color has-link-color wp-elements-d4d51c5053f8331e61d03385786162b5 wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.4\">increase in conversion rate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background is-layout-flow wp-container-core-group-is-layout-0aaeb7f2 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--bbe-60);padding-right:var(--wp--preset--spacing--bbe-60);padding-bottom:var(--wp--preset--spacing--bbe-60);padding-left:var(--wp--preset--spacing--bbe-60)\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-f654643df43890c0bc636f2844ef468d wpbbe-text-style-from-element-h2 wp-block-heading wp-block-paragraph\" style=\"line-height:1\">69%<\/p>\n\n\n\n<p class=\"has-text-align-left has-bbe-neutral-900-color has-text-color has-link-color wp-elements-27b51d5b2985c67d23c4bea7ef4ea453 wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.4\">increase in revenue<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background is-layout-flow wp-container-core-group-is-layout-0aaeb7f2 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--bbe-60);padding-right:var(--wp--preset--spacing--bbe-60);padding-bottom:var(--wp--preset--spacing--bbe-60);padding-left:var(--wp--preset--spacing--bbe-60)\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-9336fd9ff3c530b639caf3b37fe9831c wpbbe-text-style-from-element-h2 wp-block-heading wp-block-paragraph\" style=\"line-height:1\">+21%<\/p>\n\n\n\n<p class=\"has-text-align-left has-bbe-neutral-900-color has-text-color has-link-color wp-elements-c4a0e99102845e2d1f533cbe1476fa19 wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.4\">increase in average order value<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background is-layout-flow wp-container-core-group-is-layout-0aaeb7f2 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--bbe-60);padding-right:var(--wp--preset--spacing--bbe-60);padding-bottom:var(--wp--preset--spacing--bbe-60);padding-left:var(--wp--preset--spacing--bbe-60)\">\n<p class=\"has-text-align-left has-bbe-primary-500-color has-text-color has-link-color wp-elements-fc99d2086dd15058d9762986115d0683 wpbbe-text-style-from-element-h2 wp-block-heading wp-block-paragraph\" style=\"line-height:1\">+55%<\/p>\n\n\n\n<p class=\"has-text-align-left has-bbe-neutral-900-color has-text-color has-link-color wp-elements-a908f393aa671a39b71f5f70c5f23ecb wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.4\">increase in return on ad spend<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-bbe-small-font-size wp-container-content-df3cf4ec is-layout-flow wp-block-group-is-layout-flow wpbbe__flex-item-prevent-shrinking\">\n<div class=\"wp-block-group has-bbe-neutral-100-background-color has-background wp-container-content-dc435e0d has-global-padding is-layout-constrained wp-container-core-group-is-layout-f30b87b5 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--bbe-60);padding-top:var(--wp--preset--spacing--bbe-50);padding-right:var(--wp--preset--spacing--bbe-50);padding-bottom:var(--wp--preset--spacing--bbe-50);padding-left:var(--wp--preset--spacing--bbe-50)\">\n<figure class=\"wp-block-image size-large is-style-default wp-container-content-69db355d\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/3pasos.pruebasweb.net\/wp-content\/uploads\/2026\/03\/logo-art-04.svg\" alt=\"\" class=\"wp-image-26473\" style=\"aspect-ratio:16\/9;object-fit:contain\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Grizzly Foods is a modern e-commerce brand offering premium, natural food products, helping customers discover high-quality options and enjoy a seamless shopping experience.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-f9661658 wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--bbe-50)\">\n<p class=\"wp-block-paragraph\" style=\"line-height:1.4\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-bbe-neutral-900-color\">Industry:<\/mark><\/strong>&nbsp;Retail &amp; E-commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"line-height:1.4\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-bbe-neutral-900-color\">Location:<\/mark><\/strong>&nbsp;Austin, Texas, USA<\/p>\n\n\n\n<p class=\"has-bbe-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1.4\"><a href=\"#\">www.client-website.com<\/a><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-bbe-neutral-200-color has-alpha-channel-opacity has-bbe-neutral-200-background-color has-background is-style-wide is-style-wide--3 wpbbe-5\" style=\"margin-top:var(--wp--preset--spacing--bbe-120);margin-bottom:var(--wp--preset--spacing--bbe-120)\"\/>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creative branding and positioning to strengthen identity and build long-term brand recognition.<\/p>\n","protected":false},"featured_media":26473,"template":"","meta":[],"case_industry":[76],"case_services":[85,81],"class_list":["post-16523","case","type-case","status-publish","has-post-thumbnail","hentry","case_industry-retail-e-commerce","case_services-service003","case_services-service004"],"_links":{"self":[{"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/case\/16523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/media\/26473"}],"wp:attachment":[{"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/media?parent=16523"}],"wp:term":[{"taxonomy":"case_industry","embeddable":true,"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/case_industry?post=16523"},{"taxonomy":"case_services","embeddable":true,"href":"https:\/\/3pasos.pruebasweb.net\/index.php\/wp-json\/wp\/v2\/case_services?post=16523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}